But this latest failure may make some film makers develop cold feet. If an actor of his calibre could stoop so low, it was the beginning of the end."īachchan, as if to reassure himself, went on a reckless signing spree last year, taking on over 20 films, including Prakash Mehra's Jadugar and Sadhu Sant, Ketan Desai's Toofan and Tinnu Anand's Satyam. In it, Bachchan resorted to performing as a hijra (eunuch). But says Masud: " Laawaris was the watershed. That raises a disquieting question: Is this the end of the road for Bachchan? Merani says Bachchan's decline began long ago, though the success of Laawaris halted it. Desai used to call critics elitist, but now the masses have rejected him." Adds critic Iqbal Masud: "It is trite and boring. "A bad story line, and Amitabh has miserably disappointed," says Rao. Distributors, viewers, critics, all blame the product. In pre-launch interviews Desai had said: "We have a regular clientele that comes for the action scenes." Yet, this time they deserted him. Unconfirmed trade reports say Desai sold the video rights for over Rs 40 lakh, and 50,000 cassettes are already in the market. I won't get back my money." Rao and other distributors blame video release for reducing audiences. Puran Chandra Rao, who distributed the film in Bombay, is equally pessimistic: "The film hasn't clicked at all. Says Vinod Merani, editor, Box Office: " Ganga Jamuna Saraswati will run on deficit from the third week itself. The economics of the industry has changed so much that a blockbuster must attract at least 75 per cent of potential revenue for eight weeks if it is to make money. With costs per territory mounting to nearly Rs 1.2 crore thanks to burgeoning star prices, publicity costs, theatre rental charges and costs of print-making, the chasm between costs and returns will be huge.
In Bombay revenue dropped between 28 and 40 per cent, as it did elsewhere in the country, barring the Delhi-Punjab belt.Įxpectedly, the distributors are feeling cheated.
The verdict was clear: box office collections in the first week in Bombay were reported at Rs 12.76 lakh (95 per cent of potential revenue). The formula that was regurgitated in the film was diluted and far removed from the entertaining charms of Desai's earlier hits - Amar Akbar Anthony, Suhaag and Naseeb. Says Suleiman Ahmed, a Bombay taxi-driver who sees every Hindi film in the first week: "Ab Bachchan khalaas ho gaya." (Now Bachchan is finished). Ramanathan, was away and Desai refused to comment. Ganga Jamuna Saraswati, released simultaneously in 270 theatres all over India, had bombed. Bachchan - plagued by Bofors, indifferent health, slipping popularity - and Desai - wishing to forget Allah-rakha, son Ketan's disastrous directorial debut - had pinned long hopes on it.īut on December 23 the hopes began to crash. It brought together the two stars who still command respect from financiers, Amitabh Bachchan and Mithun Chakraborty, and distributors forked out as much as Rs 75 lakh per territory. It promised action, drama, chases, songs, fights - every ingredient that constituted the magic formula of his numerous blockbusters. It was to have been director Manmohan Desai's last hurrah.
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